UNHCR mixed migration partner CIAUD-CA continued its collaborative efforts by engaging in local sports events to enhance outreach initiatives. Specifically, we leveraged the 9th Puntland intra-regional football tournament held in Galkacyo city to raise awareness about the dangers linked to irregular migration. At the event, CIAUD distributed shirts and posters to participating players, carrying informative messages regarding the perils of irregular migration. These messages were prominently displayed on stadium walls and banners strategically placed in the stadium reaching a broad audience of over 4,000 spectators at the sporting event and thousands more through social media, ultimately aiming to influence behavioral change within communities. The sporting event garnered significant viewership on various social media platforms.